A release used to need one video, Và most releases did không get one. It Hiện nay nhu cầu four, Và they are không variations of each other. They đang hoạt động on different surfaces, cáiy are watched under different conditions, Và three of the four are watched with the sound already coming from somewhere else.
Treating them as one deliverable in four export sizes is the most common Và most expensive mistake in release marketing. Here is what each one is actually doing.
Spotify Canvas: texture, không a trailer
Canvas is the short vertical loop that replaces static cover art in the Spotify Now Playing view while a track is playing. The specification is narrow Và worth memorising: 9:16 dọc, 3 to 8 seconds, between 720 Và 1080 pixels high, MP4 or JPG, under 8 MB.
The important property is không in the spec sheet. A Canvas plays silently, on a loop, to somebody who is already listening to the song. It is không competing for attention Và it is không explaining anything. It is the visual identity of the track while the track is happening.
That changes the thiết kế brief completely:
- The loop seam matters more than the content. A visible cut every four seconds reads as broken. A loop that returns cleanly reads as intentional.
- Text almost never works. It is small, it is moving, Và the viewer is không reading.
- Motion should be slow. Fast cutting fights the music instead of sitting under it.
Spotify has published engagement figures for Canvas across streams, shares Và playlist adds, Và the direction is consistent even if any single number is hard to attribute cleanly. The more useful framing is simpler: a track without a Canvas has a blank space where its identity should be, on the one screen where every listener is guaranteed to look.
Apple Music Album Motion: the record as an object
Album Motion is animated artwork on the Trang phát hành Apple Music. The key difference from Canvas is the level it attaches to. Canvas is per track. Album Motion is per release.
That makes it a different kind of asset. It is không soundtracking a listen, it is establishing that this is a record rather than a file. Apple Music leans harder on editorial presentation than most platforms do, Và a release page with motion artwork sits differently next to a major-nhãn release page than a static JPEG does.
For a single, this is optional. Fhoặc một album or EP that Bạn are pitching for editorial, it is part of looking like Bạn meant it.
Lyric videos: the search surface
This is the one that gets undervalued because it is treated as a nice-to-have rather than as phân bổ.
A very large share of people looking for a specific song do không go to a streaming service. They type the title into YouTube, hoặc they type a half-remembered line of the chorus into a search box. The result they land on is very often a lyric video, Và if it is không yours, it belongs to whoever uploaded one first.
Two practical points:
Đồng bộ theo từng từ is the whole product. Lyrics that appear on the beat feel produced. Lyrics that appear a beat late feel like a slideshow, Và the viewer notices in the first ten seconds.
Lyrics are licensed content. Song lời bài hát are copyrighted works. Putting them on screen is a reproduction, Và pulling them from a free lời bài hát site is không a licence to do that. This is the least understood risk in the format Và the easiest one to get wrong at scale.
Artwork videos: claiming của bạn own result
An artwork video is the full track over an animated version of the cover. It is the least ambitious of the four Và it is the one most catalogues are missing.
Its job is coverage. A track that exists on streaming but has no video presence has an empty result where it should have a canonical one. Artwork videos fill that space quickly, at length, for every track on a release, without a shoot Và without a concept.
For a back catalogue this is the highest-leverage asset of the four, because the alternative is không a better video. The alternative is nothing.
The four-in-one mistake
The failure pattern is always the same shape. An artist commissions or generates one video, exports it at 16:9, Và uploads that file to YouTube, to Spotify, to Instagram Và to Apple Music.
What happens next:
| Destination | What was needed | What arrived |
|---|---|---|
| Spotify Canvas | 9:16, 3 to 8 seconds, silent loop | 16:9, three minutes, sound-designed |
| Apple Music | Album-level motion artwork | A track video |
| YouTube | Full length, searchable, lyric-synced | Fine, if it is the right length |
| Reels Và TikTok | 9:16, hook in the first two seconds | Letterboxed with bars top Và bottom |
One of the four works. The other three are technically đang hoạt động Và practically invisible.
A sensible order of operations
If Bạn are running a release lịch trình rather than a single moment, this sequencing costs nothing Và fixes most of it:
- Before release day: artwork video for every track, so nothing goes đang hoạt động with an empty video surface.
- Before release day: Canvas for the focus track, because it is the asset every listener sees.
- Release day: lyric video for the focus track, because that is when people start searching the title.
- For albums Và EPs: Album Motion, trước any editorial pitch goes out.
- Ongoing: Canvas for the rest of the tracklist as they get pushed.
Không có of these are big productions. Tất cả four are Hiện nay generated from the master audio Và the cover art Bạn already delivered, which is the actual change worth reacting to.
Full detail on how the four formats are produced inside the phân bổ bảng điều khiển: Video Khuyến mãi with Rotor Video by LyricFind.