Every release ships
with the video.
ToneGrid has embedded Rotor Videos by LyricFind directly into the artist dashboard. Spotify Canvas loops, Apple Music Album Motion, lyric videos and artwork videos, generated from a track that is already in the catalogue, under your brand, with no editing skills and no vendor for your artists to go find.
Live now on every partner brand running on ToneGrid.
4
Video formats, one workflow
9M+
Rights-cleared clips in the library
100%
Ownership retained by the artist
0
Lines of video code you write
Distribution ends at delivery. The release doesn't.
A release goes live and the platform's job is finished. The artist's job is just starting: a Canvas for Spotify, motion artwork for Apple Music, a lyric video for YouTube, a vertical cut for Reels and TikTok. Every one of those is a different aspect ratio, a different length, and a different set of rules.
So the artist leaves. They go to a freelancer, a template app, or a stock-footage subscription, re-upload the audio and artwork they already gave you, and pay somebody else. The moment where they are most engaged with your product is the moment your product stops being useful.
Building your own answer to that means licensing footage, running renders, and maintaining format specs that Spotify and Apple change on their own schedule. It is a product team, not a feature.
What the artist used to do
bolt Now: they open Videos in the dashboard they are already signed into, pick the track, and the audio and artwork are already there.
Four surfaces, four formats, one creator
Each one is built to the destination platform's own specification, so the artist is not exporting a square video and hoping Spotify accepts it.
Spotify Canvas
The 3 to 8 second vertical loop that replaces static cover art in the Spotify Now Playing view while the track plays.
Apple Music Album Motion
Animated album artwork for the Apple Music release page, so the record has a moving identity on the platform where discovery is editorial.
Lyric Videos
Word-synced lyrics rendered over footage. LyricFind is the licensing layer behind synced lyrics across the major platforms, so this is the part of the stack it built the company on.
Artwork Videos
The release cover animated into a full-length video, the fastest route to a YouTube presence for a track that has no shoot behind it.
Five steps, none of which are yours
The integration is already built. Your engineering effort to offer this to your roster is zero.
01
library_musicArtist opens Videos
Inside your branded dashboard, on your domain. No second login, no second account.
02
auto_awesomeTheir catalogue loads itself
Live tracks appear with the master audio and cover art already attached from the release record.
03
tuneRotor builds the cut
The engine reads the audio and cuts rights-cleared footage to it, in the artist's chosen style and format.
04
shopping_cartCheckout happens in place
A la carte or on an Artist Unlimited Pro subscription. No billing work on your side.
05
cloud_doneThe render comes home
Finished videos arrive on a webhook and are mirrored into platform storage, attached to the release.
One integration, two sets of problems solved
For artists
For labels, distributors & music businesses
Why the partner matters more than the model
Generating a video is not the hard part any more. Being able to publish it without a claim landing on it is. Footage scraped from the open web, unlicensed lyric text, and music-adjacent visuals with unclear provenance are exactly the assets that turn into a Content ID dispute six weeks after release.
Rotor Videos was acquired by LyricFind in 2023. LyricFind is the licensing backbone behind synced lyrics on platforms most of the industry already uses, which means the company on the other side of this integration is a rights business first and a video business second. Its footage library is cleared for the use, and its lyric data is licensed at source.
That is the same standard ToneGrid applies to everything else in the supply chain: ownership recorded on the release, provenance attached to the asset, and nothing delivered that a partner cannot defend.
Rights-cleared footage
A library licensed for this use, not stock of uncertain provenance.
Artist keeps ownership
Full ownership of the finished video stays with the person who made it.
Licensed lyric data
Synced lyrics come from the licensing layer the industry already relies on.
Provenance on the record
Renders are stored against the release, so the asset has a traceable home.
The things partners ask first
What is the ToneGrid and Rotor Videos by LyricFind partnership?
expand_more
Rotor Videos by LyricFind is an AI video creation engine that turns a released track into a finished promotional video. ToneGrid embeds it inside the artist portal, so every partner brand running on ToneGrid can offer Spotify Canvas loops, Apple Music Album Motion, lyric videos and artwork videos to their artists without building or licensing any video tooling themselves.
Which video formats can artists create?
expand_more
Four: Spotify Canvas, the 3 to 8 second vertical loop that replaces cover art in the Spotify Now Playing view; Apple Music Album Motion, the animated artwork shown on an Apple Music album page; lyric videos, with word-synced lyrics rendered over footage; and artwork videos, which animate the release cover for YouTube and other video-first platforms.
Does it run under my brand or under ToneGrid?
expand_more
Under yours. ToneGrid is white-label infrastructure, so the video creator appears inside your own branded artist dashboard, on your own domain, alongside the releases your artists already have with you. Artists never see the platform underneath and never leave your product to make a video.
Who owns the finished videos?
expand_more
The artist. Rotor Videos draws on a library of rights-cleared stock footage, and users retain full ownership of everything they produce. Finished renders are mirrored into the platform storage attached to the release, so the file lives with the catalogue rather than in a separate vendor account.
Do artists have to re-upload their audio and artwork?
expand_more
No. Because the creator sits inside the distribution dashboard, the audio master and cover art already attached to a released track are handed to the video engine automatically. The artist picks a track, picks a format, and starts from a track that is already in the catalogue.
How is it priced?
expand_more
Videos are bought inside the creator, either individually or bundled through an Artist Unlimited Pro subscription at 119.99 USD annually. Checkout happens in the embedded widget, so partners carry no billing integration work for it.
Hand your roster the whole release
Promo videos are one part of what a partner brand gets on ToneGrid, alongside direct DDEX delivery to 220+ stores, rights and royalty administration, and a full partner API. Every one of them ships under your name.
Read the announcement: ToneGrid partners with Rotor Videos by LyricFind