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China & Greater China

Distribute your catalog
to Tencent Music.

QQ Music, Kugou and Kuwo reach the largest paying music audience on earth. ToneGrid delivers your catalog into all three on a certified DDEX feed, with Simplified Chinese metadata, per-territory rights control and monthly royalty reporting, under your own brand.

腾讯音乐 · QQ音乐 · 酷狗音乐 · 酷我音乐 · 全民K歌 · JOOX

127.4M

Paying music subscribers on TME at the close of 2025

500M+

Monthly active users across QQ Music, Kugou and Kuwo

20M+

Super VIP subscribers on the premium tier

~2 days

Typical dispatch time from your approval to the store

Audience figures as reported by Tencent Music Entertainment Group in its full-year 2025 and first-quarter 2026 results, via Music Ally and Music Business Worldwide. Dispatch time is the ToneGrid delivery window measured from your own approval, and excludes Tencent's content review. Last reviewed .

What does it take to get a catalog onto Tencent Music?

Tencent Music does not take catalog directly from individual artists or labels. Every release arrives through an approved distribution partner on a certified DDEX feed, and passes a content and rights review before it can go live. Three things decide whether that goes smoothly: whether your metadata carries Simplified Chinese fields, whether your rights position in the territory is documented and clean, and whether your delivery channel reports state back per store rather than as a single aggregate status.

ToneGrid handles all three as infrastructure. You upload once, select Tencent Music alongside every other store in your network, and the platform localizes the label copy, screens the release, packages it as DDEX ERN and delivers it directly into QQ Music, Kugou and Kuwo. The revenue that comes back reconciles against the same rights record and pays out on the same monthly cycle as the rest of your catalog.

Key facts

Who Tencent Music is
Tencent Music Entertainment Group (TME) operates QQ Music, Kugou Music and Kuwo Music in mainland China, plus the WeSing karaoke platform and the international service JOOX.
How catalog reaches it
Not directly. Tencent Music accepts catalog only from approved distribution partners delivering a DDEX ERN package on a certified channel.
Delivery specification
DDEX ERN 4.2 over SFTP, certified channel, Asia territory set, audio content. Dispatch takes about two business days from your own approval.
Metadata requirement
Simplified Chinese title, artist and album fields alongside the Latin-script original. Latin-only releases ingest, but are effectively unsearchable for Chinese listeners.
Who approves a release
You do. Every release waits in your own QC queue and only your team can approve it. The platform supplies the evidence and never approves on your behalf.
Royalties
Reported monthly by store, territory, track and payee, with splits applied automatically. Payouts run 10 to 15 days after the earning month closes, in USD.
The Tencent Network

One delivery. Five surfaces.

Tencent Music is not one app. It is a portfolio, and each surface behaves differently. A single ToneGrid delivery reaches the mainland trio and feeds the karaoke layer, with the international service one checkbox away.

QQ Music

QQ音乐

Mainland China

Tencent Music's flagship service and the default music app for a large share of the WeChat and QQ ecosystem. Strongest for premium subscriptions, digital album sales and artist pages.

Kugou Music

酷狗音乐

Mainland China

The largest of the three TME apps by monthly active users, with deep reach into second and third-tier cities and a heavy live-streaming and karaoke culture.

Kuwo Music

酷我音乐

Mainland China

TME's third pillar, with a long-form audio and radio-led audience. Useful catalog surface for back-catalog and non-Mandarin repertoire.

WeSing

全民K歌

China + diaspora

Tencent's social karaoke platform. User covers and duets turn a single track into thousands of user-generated performances, which is one of the fastest discovery loops in the Chinese market.

JOOX

JOOX

Hong Kong + Southeast Asia

Tencent's international service, with leading positions in Hong Kong, Thailand, Indonesia, Malaysia and South Africa. The natural second step once your catalog is live in the mainland.

And the other 215+

China is one selection inside the same release workflow that reaches Spotify, Apple Music, NetEase Cloud Music, TikTok, Boomplay and every other store on the network.

See the full DSP network
Why China Breaks Pipelines

The market that most catalogs miss

Plenty of distributors list Tencent Music on a store grid. Far fewer actually get catalog through it cleanly, because the Chinese market asks for things a Western-only pipeline never had to build: a second script for every title, a rights position that survives scrutiny in a specific territory, and a channel that tells you what happened to each individual release.

The result is catalogs that sit half-delivered, artist names that no Chinese listener can search for, and revenue lines nobody can reconcile. These are the four failure points, and what the infrastructure does about each.

Latin-only metadata is invisible

Chinese listeners search in Simplified Chinese. A release delivered with Latin-script fields alone will ingest and then quietly fail to be found.

What we do: parallel Simplified Chinese title, artist and album fields ship alongside the original, with pinyin transliteration for search and a genre mapping onto the local taxonomy.

Territory rights get assumed, not proven

A worldwide grant on paper is not the same as a documented right to exploit a recording and its underlying composition in China. Covers, samples and sub-publishing are where deliveries stall.

What we do: territory is set per release and per store, cross-checked against the recorded rights position before packaging, with ownership, splits and payees held on the same record. See rights management.

Editorial review is stricter than the West

Lyrics, artwork and undisclosed AI content are reviewed more closely than on most Western stores. A rejection at the store is expensive: it costs you the release window and, repeated, your standing on the channel.

What we do: a pre-delivery screening stack catches it first. Audio fingerprinting across 100M+ tracks, AI label-copy review, artwork moderation, lyric screening and DDEX schema validation, all before dispatch. See the screening stack.

Reporting arrives as a black box

A single aggregate delivery status tells you nothing about China specifically, and a China revenue line you cannot map back to a release is a line you cannot pay out on with confidence.

What we do: per-store state (Submitted, Accepted, Live) with a webhook on every transition, and consumption and revenue that reconcile track by track against the rights record that generated the delivery.

The Pipeline

From upload to live on QQ Music

Six stages, all of them instrumented. Nothing routes through an aggregator middle layer on the way.

01

Ingest once

Upload a release through your portal, the REST API, an MCP-connected agent, or a bulk DDEX drop. One asset set serves every store you deliver to, China included.

02

Localize the label copy

Parallel Simplified Chinese title, artist and album fields sit alongside the Latin-script original, with pinyin where it helps search and a genre mapping onto the local taxonomy.

03

Your QC gate, your call

Audio fingerprinting, AI label-copy review, artwork moderation, lyric screening and a territory-versus-rights cross-check all run inside your own queue. The tooling flags; your team decides. Nothing leaves for China until someone on your side approves it, and ISRCs are issued at that moment rather than at submission.

04

Package as DDEX ERN

The release is built into a schema-validated DDEX ERN package with the deal terms, monetization policy and territory set that the Chinese channel expects.

05

Deliver on a certified channel

Dispatch runs over a certified direct SFTP feed into Tencent Music, reaching QQ Music, Kugou and Kuwo. No third-party aggregator sits between your catalog and the store.

06

Track, report, reconcile

Per-store status moves from Submitted to Accepted to Live, with webhooks on every transition. Consumption and revenue flow back into the royalty engine and reconcile against the same rights record.

Channel Spec

The China channel, on the record

The delivery parameters your supply-chain lead will ask about, published rather than hidden behind a sales call.

ToneGrid delivery specification for the Tencent Music and JOOX channels
Parameter Tencent Music JOOX
Surfaces reachedQQ Music, Kugou, Kuwo, WeSingJOOX
Delivery methodDDEX, directDDEX, direct
ERN versionERN 4.2ERN 4.2
Ingestion protocolSFTPSFTP
Channel certification CertifiedStandard
Territory setAsia, configurable per releaseAsia, configurable per release
Content typesAudioAudio
Dispatch lead time~2 business days from your approval~2 business days from your approval
Status reportingPer store, webhook on each transitionPer store, webhook on each transition
Royalty reportingMonthly, by store, territory, track and payeeMonthly, by store, territory, track and payee

Store-side review and publication timing sit with the platform and are not guaranteed by the delivery channel. Channel parameters are current as of August 2026 and may be revised as store requirements change.

Release Readiness

What a China-ready release actually carries

Every item below is validated in your queue before dispatch, so a rejection never arrives from the store instead.

Label copy

  • Simplified Chinese title, artist and album fields
  • Latin-script original retained in parallel
  • Pinyin transliteration where it aids search
  • Genre mapped onto the local taxonomy
  • No keyword stuffing or promotional text in titles

Identifiers

  • Valid ISRC on every recording, issued when your team approves
  • UPC or EAN at release level, auto-issued if you have none
  • Collision and recycled-identifier checks before dispatch
  • Consistent artist identity across the catalog
  • Contributor roles credited to DDEX terms

Audio and artwork

  • Lossless master, WAV or FLAC, 16-bit 44.1 kHz or better
  • Loudness checked against EBU R128
  • Artwork 3000 x 3000 px minimum, RGB, square
  • No URLs, social handles or third-party logos on the cover
  • Artwork moderated for explicit imagery before dispatch

Rights and territory

  • Territory grant that explicitly covers China
  • Recording and composition ownership both recorded
  • Cover and sample clearances documented on the release
  • Sub-publishing conflicts flagged before packaging
  • Hong Kong, Macau and Taiwan configurable separately

Lyrics and content

  • Explicit flag set accurately per track
  • Language of performance declared
  • Lyric submissions screened for infringing quoted material
  • AI-generated content disclosed where applicable
  • Instrumental and clean versions handled as distinct recordings

Your queue, your approval

Every check above runs inside your own QC queue, severity-tiered and audit-trailed. The platform never approves a release on your behalf: a problem is fixed by your team rather than bounced back by Tencent.

See the QC workflow
The Rest of the Stack

Everything the platform does, not just this market.

You are not buying a China connector. Tencent Music is one selection inside the platform your whole distribution business runs on, and every capability below ships with it.

Global DSP delivery pipeline

Automated delivery to 200+ digital service providers with real-time status tracking, for audio, audiovisual and metadata-only deliveries.

  • Pre-flight validation catches metadata errors before delivery
  • Release dates, pre-order windows and instant releases
  • Instant takedowns and territory-specific removals
  • Full audit trail for every delivery across every DSP
  • Direct DDEX feeds rather than an aggregator middle layer
DSP network

Transparent royalty engine

Complex split trees, calculations automated from DSP reports, and payouts in multiple currencies including mobile money.

  • Unlimited split depth: label to sublabel to artist to producer to writer
  • USD, EUR, GBP and NGN with automated FX conversion
  • Bank transfer, PayPal, Paystack, Flutterwave and mobile money
  • Branded PDF and CSV royalty statements per pay period
  • Monthly cycle, paid 10 to 15 days after the earning month closes
Rights and royalties

AI-powered fraud detection

Multi-layer content moderation that detects AI-generated music, duplicate content, streaming fraud and bot accounts before they reach a DSP.

  • Multi-phase detection flags synthetic and AI-generated content
  • Audio fingerprinting catches re-uploads and content theft
  • Anomaly detection identifies artificial streaming patterns
  • Three-tier escalation framework for policy violations
  • Everything surfaces in your queue; your team holds the decision
Fraud detection

RESTful API and webhooks

Full programmatic access to catalog, delivery, analytics and royalty endpoints, so you can build custom integrations and automate workflows.

  • Versioned, rate-limited, with a sandbox environment
  • Per-store delivery webhooks on every status transition
  • An MCP server so AI agents can drive the platform directly
  • Everything the dashboard does, the API does
API docs

More capabilities, built in

Included on the platform, not sold as add-ons.

White-label platform

Your domain, your logo, your terms, your pricing. Artists and sub-labels never see an underlying vendor name in the product or the emails it sends.

Learn more

Artist portals

A branded portal for every artist and sub-label on your roster, with their own catalog, analytics and statements.

Learn more

21-language artist portal

Including Simplified Chinese, Japanese, Korean, Spanish, Brazilian Portuguese, Thai, Vietnamese, Indonesian, Hindi and Arabic.

Learn more

Multi-tenant architecture

Fully isolated tenants with separate branding, user pools and data. Built for aggregators managing multiple sub-labels.

Learn more

UGC monetization and YouTube Content ID

Claim and monetize user-generated content across YouTube and TikTok, with integrated Content ID management on Enterprise plans.

Learn more

AI mastering integration

Offer AI-powered mastering as an upsell to your artists, wired directly into the upload workflow.

Learn more

Batch release tools

Upload and deliver hundreds of releases at once with CSV templates and DDEX batching. Built for catalog-heavy operations.

Learn more

DDEX / XML ingestion

DDEX ERN 4.3.2 support for catalog imports and exports, so migrating a back catalog is a data transfer rather than a re-upload.

Learn more

Payment rails

PayPal, Stripe, Wise, mobile money and local bank transfer across 50+ countries. Pay artists wherever they are.

Learn more

DSP pitching alerts

Automated notifications when a release becomes eligible for editorial playlist pitching on Spotify, Apple Music and others.

Learn more

Rights management

Recording and composition ownership recorded separately, with writers, publishers and splits held on the release itself.

Learn more

Changelog and audit logs

Full activity history for every action taken on the platform. Who did what, when, for compliance and accountability.

Learn more

MCP for AI agents

An MCP server exposes the platform to AI agents, so an agent can prepare a release, check delivery state or pull a royalty breakdown.

Learn more

Flat-fee pricing

Infrastructure priced as SaaS from a fixed monthly fee. No revenue share, so growth accrues to you and your artists.

Learn more

Every capability above is on every plan unless marked Enterprise.

Greater China and APAC

Tencent is the doorway.
The region is the market.

Once your catalog is China-ready, the metadata work is done and the rest of the region opens up with the same asset set. NetEase Cloud Music covers the other half of the mainland audience. JOOX carries Hong Kong and Southeast Asia. TikTok and the short-video layer drive discovery that feeds straight back into streaming.

That is the argument for treating China as infrastructure rather than a one-off integration: the second, third and tenth market cost you almost nothing once the first one is built properly.

NetEase Cloud Music

网易云音乐

Mainland China. Community and playlist-led, strong with younger and indie-leaning listeners.

JOOX

Hong Kong, SEA, South Africa

Tencent's international service, leading in Hong Kong, Thailand, Indonesia and Malaysia.

TikTok

Global short-video

The discovery engine that turns a regional release into an international one.

Wider APAC

Japan, Korea, India, SEA

Melon, JioSaavn, Resso and the rest of the regional network, on the same workflow.

Questions

Tencent Music distribution, answered

How do I distribute my catalog to Tencent Music?

Tencent Music does not accept catalog directly from individual artists or labels. Delivery runs through an approved distribution partner over a certified DDEX feed. On ToneGrid you upload a release once, select Tencent Music in your store list, and the platform builds a DDEX ERN package, normalizes the metadata for the Chinese market, and delivers it over a certified SFTP channel to QQ Music, Kugou and Kuwo. Once your team approves the release, dispatch takes around two business days, plus Tencent's own content review.

Which platforms does a Tencent Music delivery reach?

A single Tencent Music delivery reaches QQ Music (QQ音乐), Kugou Music (酷狗音乐) and Kuwo Music (酷我音乐) in mainland China, and feeds WeSing (全民K歌) for user-generated covers. JOOX, Tencent's service for Hong Kong and Southeast Asia, is a separate store selection in the same release workflow.

How large is the Tencent Music audience?

Tencent Music Entertainment Group ended 2025 with 127.4 million paying music subscribers, up from 121 million a year earlier, and reported more than half a billion monthly active users across its online music services. Its premium Super VIP tier passed 20 million subscribers. That makes TME the largest music subscription business in the world by paying-user count.

Do I need Simplified Chinese metadata to release in China?

Yes, if you want the release to be discoverable. Chinese listeners search in Simplified Chinese, and the TME apps index the local-script fields. ToneGrid carries parallel title, artist and album fields so you can supply Simplified Chinese alongside the Latin-script original, plus a pinyin transliteration where it helps search. Releases delivered with Latin-only metadata will still ingest, but they are far harder to find.

How long does Tencent Music take to review and publish a release?

There are two separate reviews. The first is yours: every release sits in your own QC queue until someone on your team approves it, and the platform never approves on your behalf. Once you approve, dispatch to Tencent takes about two business days. Tencent then runs its own content and rights review before the release goes live, which commonly adds a few more days and can take longer for lyrics-heavy repertoire, cover versions, or releases whose rights grant needs checking. Every state change is reported back per store, so you see Submitted, Accepted and Live for Tencent Music specifically rather than a single generic delivery status.

Who runs QC on a release, you or the platform?

You do. Every release stops in your own QC queue before it can be delivered, and only your team can approve it. The platform supplies the evidence, not the verdict: audio fingerprinting results, AI label-copy findings, artwork and lyric flags, DDEX validation errors and a territory-versus-rights cross-check, each severity-tiered with a full audit trail of who decided what and when. Nothing is auto-approved and nothing is delivered to Tencent Music on your behalf. ISRCs are issued at the moment your team approves, not at submission, so an unapproved release never consumes an identifier.

Can I release to China without giving up worldwide rights?

Yes. Territory is set per release and per store. You can grant China only, exclude China from an otherwise worldwide release, or run a China-inclusive worldwide grant, and the rights layer records who controls the recording and the composition in that territory. Splits and payees are stored against the same rights record, so the China revenue line reconciles against the same ownership data as everything else.

How are Tencent Music royalties reported and paid?

Tencent Music revenue lands in the same royalty engine as every other store. Statements are produced monthly, broken down by store, territory, track and payee, with splits applied automatically down through sub-labels and featured artists. Payouts run on a monthly cycle, 10 to 15 days after the earning month closes, in USD, with wire, PayPal, Payoneer and regional rails available.

Can I run Tencent Music delivery under my own brand?

Yes. ToneGrid is white-label infrastructure. Your artists and sub-labels sign in to your platform, on your domain, with your logo and your terms. The Chinese-market delivery, the metadata normalization, the QC and the reporting all run underneath without your clients ever seeing an underlying platform name. Your artist portal also runs in Simplified Chinese, so a Chinese-language roster never has to work in English.

What content is likely to be rejected in the Chinese market?

Chinese platforms apply a stricter editorial review than most Western stores. The most common causes of rejection are unclear rights on cover versions and samples, lyrics that fall outside local content rules, artwork carrying third-party logos, URLs or social handles, keyword-stuffed or inconsistent metadata, and undisclosed AI-generated material. ToneGrid screens all of this before dispatch: audio fingerprinting against a catalog of over 100 million tracks, an AI label-copy review, artwork moderation and DDEX schema validation, so problems surface in your queue rather than as a rejection from the store.

Take your catalog
into China.

The Tencent Music channel is included on every plan, on the same flat monthly fee as the other 200+ stores. No revenue share, no per-territory surcharge, no separate China contract.