Global Streaming Featured Partner

Tencent Music

Mainland China

Visit Website

500M+

Listeners

~2 business days

Delivery Time

DDEX ERN 4.2 via SFTP (Direct)

Protocol

Monthly

Royalty Reporting

About Tencent Music

Tencent Music Entertainment Group operates QQ Music (QQ音乐), Kugou Music (酷狗音乐) and Kuwo Music (酷我音乐), together the largest music subscription business in the world by paying-user count. TME closed 2025 with 127.4 million paying music subscribers and reports more than half a billion monthly active users across the three services, plus over 20 million on its premium Super VIP tier. A single delivery reaches all three apps and feeds WeSing (全民K歌), Tencent's social karaoke platform, where user covers drive one of the fastest discovery loops in the Chinese market. Delivery runs on a certified direct DDEX ERN 4.2 SFTP channel, with Simplified Chinese metadata localization and per-territory rights control handled before dispatch.

Key Highlights

127.4M paying subscribers at the close of 2025
500M+ monthly active users across QQ Music, Kugou and Kuwo
One delivery reaches all three apps plus WeSing
Certified direct DDEX ERN 4.2 SFTP channel
Simplified Chinese metadata localization built in
Per-store delivery status with webhooks on every transition

Content Types Delivered

Audio

ToneGrid Integration Details

Delivery Protocol

DDEX ERN 4.2 via SFTP (Direct)

Average Delivery Time

~2 business days

Royalty Reporting Cycle

Monthly

Territories

Mainland China

Metadata Standard

DDEX ERN 4.3 compliant

Real-time Tracking

Via ToneGrid dashboard

Market guide

Distributing a catalog to the Chinese market

The full delivery specification for Tencent Music and JOOX, the Simplified Chinese metadata a release needs to be discoverable, how territory rights are handled, and what gets a release rejected.

Read the guide