Tencent Music

Mainland China

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500M+

Listeners

~2 business days

Delivery Time

DDEX ERN 4.2 via SFTP (Direct)

Protocol

Monthly

Royalty Reporting

info About Tencent Music

Tencent Music Entertainment Group operates QQ Music (QQ音乐), Kugou Music (酷狗音乐) and Kuwo Music (酷我音乐), together the largest music subscription business in the world by paying-user count. TME closed 2025 with 127.4 million paying music subscribers and reports more than half a billion monthly active users across the three services, plus over 20 million on its premium Super VIP tier. A single delivery reaches all three apps and feeds WeSing (全民K歌), Tencent's social karaoke platform, where user covers drive one of the fastest discovery loops in the Chinese market. Delivery runs on a certified direct DDEX ERN 4.2 SFTP channel, with Simplified Chinese metadata localisation and per-territory rights control handled before dispatch.

star Key Highlights

check_circle 127.4M paying subscribers at the close of 2025
check_circle 500M+ monthly active users across QQ Music, Kugou and Kuwo
check_circle One delivery reaches all three apps plus WeSing
check_circle Certified direct DDEX ERN 4.2 SFTP channel
check_circle Simplified Chinese metadata localisation built in
check_circle Per-store delivery status with webhooks on every transition

audio_file Content Types Delivered

Audio

integration_instructions ToneGrid Integration Details

Delivery Protocol

DDEX ERN 4.2 via SFTP (Direct)

Average Delivery Time

~2 business days

Royalty Reporting Cycle

Monthly

Territories

Mainland China

Metadata Standard

DDEX ERN 4.3 compliant

Real-time Tracking

check_circle Via ToneGrid dashboard

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Market guide

Distributing a catalogue to the Chinese market

The full delivery specification for Tencent Music and JOOX, the Simplified Chinese metadata a release needs to be discoverable, how territory rights are handled, and what gets a release rejected.

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