Music distribution strategy, DSP platform updates, royalty best practices, fraud prevention, and the business of getting music heard worldwide.
Generating a music video stopped being the hard part. The hard part is publishing it, keeping it up, and still monetizing it six weeks later. Three questions decide which one you have.
Distribution platforms measure themselves on delivery. Artists judge them on release week. The gap between those two things is usually a video, and it is the least instrumented churn moment in the business.
Four video formats, four different jobs, four different sets of rules. Most artists make one asset and post it in four places, which is why it underperforms in three of them.
Three checks that decide whether a release performs across Sweden, Norway, Denmark, Finland and Iceland. All three fail silently.
Sweden reached streaming maturity before anyone else. What happens to a music market when subscription growth stops being the story is already visible there.
O Brasil entrou no top 10 mundial. E continua recebendo catálogo com metadados em espanhol, sem entrega doméstica e com o território agrupado no pacote latino-americano.
Comparten el idioma y casi nada más. Agrupar España dentro de un paquete latinoamericano es uno de los errores de configuración más caros que comete un catálogo.
Carrier-bundled and ad-supported services reach a Latin American audience the global platforms do not fully capture. They cost a checkbox to add.
The fastest-growing music region in the world is also the one most distribution stacks are configured worst for. Four things to change.
India is not one music market. It is a dozen language industries sharing a set of platforms, and the field that decides which one you reach is usually left blank.
In most markets a release that lands on some stores a few days late is a minor annoyance. In Korea it can cost you the entire launch.
Japan is the world's second-largest music market and the one most likely to expose a distribution stack that treats an artist name as a single string.
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